Caleader™ Commercialization

The calendar trade will never be the same. As a matter of fact, until recently we couldn't sell, for example, French calendars to the Portuguese. But thanks to the Caleader™, we can now distribute it worldwide since it voids all linguistic barriers that used to limit its distribution. Furthermore, it constitutes a low-cost novelty to produce since opposite to most calendars, it is limited to only one sheet of paper. It also gives a break to consumers whose days are filled with countless products saturated with translations.

Let's not kid ourselves and celebrate too early! We can effectively manufacture countless Caleaders™ and be compelled to throw them away. Why? Simply because consumers don't have time to play riddle while shopping. If they ignore what the product is about, they will simply pass by and ignore it. Initially then and up to the time where it is known to the majority, most part of the budget should be dedicated to publicity in order to inform consumers of its existence, originality and characteristics. So marketing should be planed early. Failure to do so may cause considerable losses. Calendars have the particularity of not being saleable after their short commercial lifespan. THEY ARE ONLY A ONE-SEASON-PRODUCT. After that brief period, they cannot be sold. Contrarily to clothing which can stored and sold the next season, they are non-renewable items. It is therefore imperative not to take the risk to undergo heavy losses due to an over-optimistic enthusiasm.

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Steps to market Caleaders™

• Adoption of a theme
• Elaboration of the graphic concept
• Graphic assisted computer design
• Publicity / promotion
• Printing
• Warehousing
• Marketing
• Distribution to retailers
• Sale to consumers